March Madness in the Gluten-Free Market

T minus one month and counting. I am really looking forward to Natural Products Expo West in March. As you may have read in our February newsletter, Alice is facilitating an exciting panel about the gluten-free marketplace, including a segment on food safety and testing by Quality Assurance International, the nation’s largest certifier of organic labeling claims.

We will be setting up shop with our partner, the distributor Tree of Life (a KeHE company), where Beckee will be talking to both retailers and manufacturers about opportunities in the gluten-free marketplace.

Expo West is always an exiting trip because the gluten-free industry has grown up within the natural and organics category. And it’s where you can really see the explosion of tastier and more nutritious food.

Speaking of nutritious, Alice will also be a featured speaker at an ingredient and food technology conference discussing the movement of the marketplace to high quality and nutritionally dense foods. She will be accompanying GREAT Business Association member Penford Food. The company produces a starch that improves taste, texture and shelf life when used in baking.

While baking is not my thing, I do rely heavily on the bakers I know for my daily carb fix. And thank God for Whitney’s chocolate stash in the front office!

– Jennifer