5 Ways to Take Your Gluten-Free Recipes to the Next Level
[You've mastered gluten-free cooking, and you've even started to create your own recipes. What's next? Many individuals are turning their passion into a career by launching blogs and getting published. It's easier said than done, but Manhattan based Culinary Nutritionist, Personal Chef, Professional Recipe Developer and Food Writer Amie Valpone of The Healthy Apple has advice to give you a leg up.]
Being a food writer, recipe developer or even just a passionate food blogger is quite a lot of work when you think about it- the work goes beyond your typical 9-5 job and into your daily life- sparking and inspiring your future career. Writing about what inspires you is in some ways a self-fulfilling prophecy; if you enjoy your work and get satisfaction from it, you’re showing your community your true passion and message. Surely, as a food writer and recipe developer with a loyal following, you aspire to create more community or eventually have your writing brought from the virtual screen to the print world. Perhaps the end goal for you is to make blogging your full-time job, and in this day and age, it takes patience and determination. Many bloggers are shifting from office jobs to being their own boss – where all of their creative sparks manifest and the light at the end of the tunnel is straight ahead.
1. Cookbook Author
Fulfilling a lifelong dream to have your own cookbooks on the shelves of bookstores and libraries comes with time and patience. Unlike the organic nature of blogs, cookbooks remain the same from the moment they are published, and require as much attention to detail as a good blog entry does. There are series of pages that require as much attention as the one before, and all of the details need to be attended to as the design comes together.
Before you can get to the design aspect, you’ll first need to narrow down the topic before pitching it to the list of publishers you’d ideally want to work with. It helps to know your target audience and develop ideas about the reality beyond this project as well as setting a schedule for yourself, such as taking a day each week to work on your book.
Next, you will need to create your pitch, which will include your idea, target audience, marketing ideas, etc. Here is some more homework for you; in your favorite cookbooks, search for their publishing agents and get in contact with them! Their previous successes can lead you to feel more confident throughout the process and ultimately make the workload pay off seamlessly.
2. Publishing Articles in Magazines
As with publishing a book, you will need to know the audience to whom your articles are directed. Your recipes and blog posts deal with your interests, but it is important to evaluate the style in which the magazine articles are typically written so you have a clear idea of how to write for its specific audience.
It is also important to discuss the article idea with the editor of your chosen publication, and then to submit a proposal and timeline with your ideas. Your article, in addition to being informative, should also grab the reader, which is another reason being familiar with the publication is of utmost importance.
Including good pictures that are relevant to your topic or pictures of your recipes will greatly impact your chances of getting your article published and will help to entice the reader. After you’ve submitted your work, be sure to follow up with the editor and the odds may be in your favor.
3. Cooking Shows
To get to the level of having your own cooking show, there are a few things to keep in mind. Many people choose to go the route of YouTube recipe vlogs (video blogs) such as Jamie Karpovich of the positive lifestyle and vegan cooking blog Save the Kales! As a result of her blog’s success, Karpovich’s diligence with communicating the idea to the directors and producers of local television shows, and her strong presence in her community brought her an opportunity to be the star of a cooking show.
It is important to demonstrate your ability to be entertaining while being informative; submitting a cooking demo of your own cooking show to the directors is a must. Another important aspect of the pitch is to demonstrate how you can market the show and benefit the network that will be taking your show live.
4. Blog Ads and Sponsorships
In recent years, bloggers have been able to reconnect their passions with their wallets and make money from their blog content. A service provided by Google can help bloggers make money per click; this revenue is generated as each reader comes to visit the blog. Many bloggers generate income through blogs by getting sponsored ads from companies that enables a broad reach to their target audience with information about products or services relevant to their readers.
5. Becoming a Spokesperson
In becoming a spokesperson for a product or company, you must first be true to yourself and ask yourself if you believe in the product and the company’s message. This isn’t all about the paycheck – it’s about your reputation, and you are better off working with a brand whose products you actually enjoy. It’s important to embody the brand’s standards and ideals, and have ample enthusiasm for their products.
Present yourself in a way that suits both the company and its customers. Communicate your desire for this role and demonstrate the ways in which you have used their products. For instance, if you are a fan of a particular brand of gluten-free bread and want to work with the company – start by showing them the ways in which their bread is important and exciting to your daily life.
It is crucial not to underestimate the importance of connecting with professionals who have been in the same position before. They can be a great resource to you in your journey and provide you with experience and wisdom. Fortunately, there are many ways to use the web and social media to accelerate your career and ultimately your life.
- Amie Valpone (@TheHealthyApple)