Gluten-Free Education Fair at Whole Foods

January 26, 2012 at 12:24 pm 2 comments

I wasn’t thrilled when I woke up to 3 inches of snow and slush last Saturday morning. I was expected at Whole Foods on the Upper West Side of New York City by noon-ish, and the drive from Philly just got a lot more treacherous.

But, as Nancy would say, “Press on!” And so I did. Through the slush. Past the snow plows. Around the cars parked snuggly in their spots.

NFCA Table at Whole Foods Gluten-Free Event

Ready for action!

I was headed to Whole Foods for the Gluten-Free Education Fair, an afternoon event that capped off a week’s worth of gluten-free samplings and specials. The Fair was organized by Erin Smith, one of our top blogger friends and organizer of the NYC Celiac Disease Meetup Group, so I couldn’t let her down.

Well – no surprise here – I made it. And despite the unsightly weather, we had a good turnout. NFCA’s table was placed right at the door, a chilly but prime spot for grabbing customers as they entered. Best of all, I was sandwiched between cookbook author Annalise Roberts and the team from Dr. Schar USA, both of whom brought gluten-free samples. As we all know, everyone loves free samples, and while the customers waited in line, I talked to them about celiac disease and gluten sensitivity.

Schar gluten-free sampling

Jasper from Dr. Schar USA serves up a gluten-free cracker with cheese.

For the most part, everyone had heard about the gluten-free diet (though I did get a few “So, what is gluten?” inquiries). Many customers had also heard of celiac disease, and those who hadn’t were astonished to learn how many symptoms it manifested. There were customers who had celiac disease, others who had a friend with gluten sensitivity, and, of course, there were the few that said “Oh, I kind of eat gluten-free. You know, it’s just healthier.”

The Gluten-Free Education Fair truly showed the breadth of people who are eating gluten-free, and how comfortable they are with the diet. A man diagnosed celiac for 10 years told me how much easier it’s gotten. A woman with a different autoimmune disease said she’s trying a gluten-free diet to see if it helps her symptoms. An entire family went gluten-free on behalf of one celiac child, and they’re still discovering new foods.

Celiac Disease Meetup Group

Erin and Kristen from the NYC Celiac Disease Meetup Group

One customer in particular had been diagnosed with celiac less than 1 year ago.  She tried each sample and collected information like a kid in a candy store. If there were an award for “Most Stoked About a Gluten-Free Cracker,” she would win it.

Fortunately for her, there were plenty more foods to try. Glow Gluten Free and Kettle Cuisine, two of NFCA’s GREAT Business Association members, were handing out samples in the store aisles. Posh Pop Bake Shop and Free Bread, Inc. were also among the vendors at the fair.

A special thank you to Erin and Whole Foods for organizing this great event. We hope this is the first of many!

About these ads

Entry filed under: Cheryl. Tags: , , , , , , , , .

Be-Lee-ve! Mrs. Alaska International 2012 Wants YOU to Attend NFCA’s Webinar

2 Comments Add your own

  • 1. Erin S.  |  January 26, 2012 at 3:27 pm

    Cheryl, it was so great to have you there. Thank you for coming up to NYC for our 1st Gluten-Free Education Fair.

    Reply
    • 2. Cheryl  |  January 26, 2012 at 4:04 pm

      My pleasure!

      Reply

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Trackback this post  |  Subscribe to the comments via RSS Feed


Recent Posts

Follow Us on Twitter

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 166 other followers

Gluten in Medications Survey
Nourished Blogger Conference

Follow

Get every new post delivered to your Inbox.

Join 166 other followers

%d bloggers like this: