Girl Scout Campaigns for Gluten-Free Cookies
Growing up as a Girl Scout, I loved their cookies. The market for Girl Scout cookies has grown, and now a 7-year-old New Yorker is bringing attention to a very specific target audience.
Elle Malinow and her mother, Stacy, have started an online petition for gluten-free Girl Scout cookies. Elle has celiac disease, which means she’s never been able to eat the cookies she sells each year. The mother and daughter’s goal is to get 100,000 signatures to drive support for a gluten-free Girl Scout cookie Elle and other children with celiac disease can enjoy. So far, the petition has gathered more than 6,000 signatures.
The Girl Scouts of America said it conducted extensive market research on the issue and concluded that there simply isn’t enough demand to justify the extra cost of producing gluten-free cookies. Elle stated, “”I feel sad because a lot of the Brownies, they get to eat them, but I can’t.”
Let’s hope The Girl Scouts of America will consider Elle’s petition and reward her for her hard work.
Elle’s petition has gained attention in mainstream news. Watch a video segment here: http://abclocal.go.com/wabc/video?id=8162511
Do you think there’s enough demand to warrant a gluten-free Girl Scout cookie?